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LV母公司投資了一個新潮流品牌

來源:滬江 編輯:Kelly ?  VIP免費外教試聽課 |  可可官方微信:ikekenet

Louis Vuitton Moet Hennessy (LVMH), the conglomerate that owns many of the world's best-known luxury brands, has just invested in a startup called Madhappy that, on the surface, doesn't seem like any other brands in its wheelhouse.

法國酩悅·軒尼詩-路易·威登集團擁有世界很多知名奢侈品牌,最近投資了一個初創公司Madhappy,從表面上看它和其他品牌都不一樣。
The two-year-old brand, founded by four twentysomething buddies in Los Angeles, creates streetwear that is centered on optimism. Cofounder Peiman Raf says that the brand is on a mission to make the world a more optimistic place by creating conversations around mental health.
這個創辦兩年的品牌由4個二十多歲的年輕人在洛杉磯創立,推出以樂觀為主題的街頭服飾。聯合創始人Peiman Raf稱該品牌要通過引發關于心理健康的討論,使全世界變得更樂觀。
"Growing up, we found that many streetwear labels seemed to be very exclusive, and we wanted to create a brand that was the opposite of that," he says. "But we want to take it a step further and start conversations about mental health. Many of our events are focused on talking about mental health issues that most people don't often talk about publicly."
他說:“我們長大以后發現很多街頭服飾品牌都很高端,我們想打造不一樣的品牌。但我們想進一步激發人們關于心理健康的討論,我們很多活動主題都是人們不常在外聊的心理健康問題。”

LV母公司投資了一個新潮流品牌.jpg

LVMH was the biggest investor in Madhappy's $1.5 million seed round, among other investors including Tommy Hilfiger and the founders of Sweetgreen.

路易·威登集團在Madhappy的種子輪融資中投了150萬美元,成為最大投資方,其他投資方有湯米·希爾費格和Sweetgreen(沙拉快餐連鎖店)的創始人。
Madhappy creates streetwear staples at a higher-end price point, including things like $160 hoodies, $140 sweatpants, and $70 T-shirts. These pieces stand out because they're often in bright colors, and they have positive sayings on them, including T-shirts that simply say "Optimistic".
Madhappy以較高的價格推出了街頭服飾,有160美元的連帽衫、140美元的運動褲和70美元的T恤。這些單品大都顏色鮮艷,很顯眼,上面還印有積極的話語,T恤上就簡單地印有“樂觀”字樣。
According to Raf, many traditional streetwear brands have a largely male audience, but Madhappy's customers are more evenly split between men and women.
Raf說很多傳統的街頭服飾品牌的消費者以男性為主,但Madhappy的消費者中性別比例更為平均。
The brand launched online but has also launched pop-ups across the country, from Los Angeles to New York to Aspen, Colorado, to Miami.
這個品牌在網上有售,但也在全國開了快閃店,比如洛杉磯、紐約、科羅拉多州的阿斯彭和邁阿密等地。
And Madhappy products have gained a following among celebrities like Gigi Hadid, Steph Curry, Katy Perry, and Cardi B.
Madhappy的產品受到了名人追捧,如吉吉·哈迪德、Steph Curry、凱蒂·佩里和卡迪·B。

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investor [in'vestə]

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n. 投資者

 
mental ['mentl]

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adj. 精神的,腦力的,精神錯亂的
n. 精

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luxury ['lʌkʃəri]

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n. 奢侈,豪華,奢侈品

 
split [split]

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n. 劈開,裂片,裂口
adj. 分散的

 
exclusive [iks'klu:siv]

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adj. 獨占的,唯一的,排外的
n. 獨家新

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evenly ['i:vənli]

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adv. 平衡地,平坦地,平等地

 
traditional [trə'diʃənəl]

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adj. 傳統的

 
conglomerate [kɔn'glɔmərit]

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adj. 密集而固結的,成簇的 n. 聯合企業,密集體,

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optimistic [.ɔpti'mistik]

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adj. 樂觀的,樂觀主義的

 
brand [brænd]

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n. 商標,牌子,烙印,標記
vt. 打烙印,

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